Wonder
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Research Outline
Prepared for Daniel A. | Delivered January 10, 2020
True Podcast Opportunities
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Goals
To better understand Buzzsrpout's article and what information they used to make their assertions. Also, to find other articles that use data to backup their assertions on underserved podcast topics.
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Early Findings
Buzzspout Article
Buzzsprout
used no real data to back up their recommendations. At this point, we pivoted to try and find some hard data.
After not locating any unified data to help us understand the podcasting market, we located an article that gave us insight.
When looking at
podcasts
you have Spotify, Apple, Google, and Amazon as the big competitors. To listen to a podcast you need to pick a provider. These providers do not share information with each other. You could find a podcast on Spotify that is extremely popular, but you might not find that same podcast on Google.
This is also due to the fact that the
search functions
are challenging on these platforms. It is hard to get quality results at times, unlike YouTube, and can be confusing. There are most likley some wonderful podcasts out there that simply do not show up in searches.
There is also a lack of
quality analytics
and measurement standards for the industry as a whole. Therefore, this is most likely why Buzzsrpout made recommendations without hard data.
At this point, the it seems the best course of action is to take the topic ideas presented by BuzzSprout, or any other ideas that the research topics currently being worked on provide and look at them on websites such as
Podbay
,
Stitcher
, and
TopPodcast
, to see if they truly are an underserved market.
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