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Research Outline
Prepared for Joe Y. | Delivered April 2, 2020
Democratic PAC
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Goals
To identify Democrat political action committees (PACs) that spend the most amount of money on overall marketing and digital marketi
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Early Findings
The largest Democratic super PAC, Priorities USA, has earmarked
$150 million
towards marketing and outreach activities for 2020, according to a recent report by the Hill.
So far, Priorities USA has spent
$2.7 million
on media marketing in the 2020 election cycle, according to data from OpenSecrets.
Need to Impeach, a Democratic PAC, has spent
$12.6 million
so far on media and marketing activities in the 2020 election cycle.
The Senate Majority PAC has the second-highest spending level so far in the 2020 election cycle. The Democratic PAC has expended about
$9.6 million
on media and marketing activties. In the 2018 election cycle, the PAC spent a total of
$113 million
on media marketing.
American Bridge 21st Century, another Democratic PAC, has spent
$6.6 million
on media and marketing activities in the 2020 election cycle.
Persist PAC has spent
$2 million
so far on media and marketing activities in the 2020 election cycle.
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