Creative Agencies Specialized in Non-Profits

• Non-profits vary in size and importance, which has a direct impact on their budget.
• Whilst some non-profits raise millions of dollars and can benefit from large budgets to spend on outside creatove work, others can only afford a minimal budget.
• There are some creative agencies, such as Fifty & Fifty, that cater for all types of budgets, and work especially with non-profits
• They adjust by reducing their profit margin, and by hiring people that tend to have a positive attitude towards non-profits.
• The company can work for as low as $500. 

Non-Profits Budget Structure

• Non-profits spend around 60% to 90% of their budget on staff expenses.
•  20% of non-profits do not budget for marketing at all and try to fund this activity only if there is an urgent need.
•  7% of non-profits do not spend anything at all on marketing.
• Most of the ones that budget for marketing affect less than 5% of their budget to marketing.

Examples of Non-Profits Budgets

• Out of operating expenses of $147 million, United Way, one of the largest U.S. charities, has spent $10 million in 2017 on brand strategy and marketing. This is close to 7%.

Non-Profits Attitudes Towards Creative Agencies

• Most non-profits organizations tends to be reluctant when it comes to contract a marekting agency to run a campaign for them.