Prepared for Max S. | Delivered November 21, 2019
Non-Profit and Political Creative Marketplace Spend
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To find the TAM for non-profit and political organisations creative marketplace.
Creative Agencies Specialized in Non-Profits
Non-profits vary in
size and importance
, which has a direct impact on their budget.
Whilst some non-profits raise
millions of dollars
and can benefit from large budgets to spend on outside creatove work, others can only afford a minimal budget.
There are some creative agencies, such as
Fifty & Fifty,
that cater for all types of budgets, and work especially with non-profits
They adjust by
reducing their profit margin
, and by hiring people that tend to have a positive attitude towards non-profits.
The company can work for as low as
Non-Profits Budget Structure
Non-profits spend around
60% to 90%
of their budget on staff expenses.
20% of non-profits
do not budget for marketing at all and try to fund this activity only if there is an urgent need.
7% of non-profits
do not spend anything at all on marketing.
Most of the ones that budget for marketing affect
less than 5%
of their budget to marketing.
Examples of Non-Profits Budgets
Out of operating expenses of
n, United Way, one of the
largest U.S. charities,
has spent $10 million in 2017 on brand strategy and marketing. This is close to 7%.
Non-Profits Attitudes Towards Creative Agencies
Most non-profits organizations
tends to be reluctant
when it comes to contract a marekting agency to run a campaign for them.
Your research manager recommends working with a
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