Prepared for Arash E. | Delivered March 29, 2020
Pop Music Consumption
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To identify the media consumption patterns for pop music listeners.
Pop Music Listeners Consumption Patterns
In 2019, people spent around
18 hours a week
listening to music, with 89% of users listening to music through on-demand streaming services.
of the 16 to 24 year
, the biggest demographic for pop music, report using paid streaming services every month.
use YouTube for music video consumption each month.
of GenZ consumers also prefer listening to music on their smartphone devices.
Moreover, music listeners average 5.4 hours a week listening to radio either live or on catch-up, with
of them listening to radio on a daily basis.
Spotify has become GenZ's favorite place for
consuming music (61%),
followed by radio (55%).
GenZ and Millennials prefer to
buy music online
while Baby Boomers still prefer owning a CD or DVD. As those are the three biggest consumers of pop music, we can assume that this translates to pop music as well.
According to the WSJ, "
people don’t focus
on genres anymore but on the artists and songs." This is even more true when considering that people listen to as much as
on a regular basis.
We could even see this effect in the music production as well, as a lot of pop songs have a
dopted hip-hop elements
while hip-hop artists have started transitioning to more pop-style songs.
Despite that, pop songs are still the
most popular choice of music,
as they have completely dominated the charts at Spotify and the Billboard.