Prepared for Arash E. | Delivered March 26, 2020
Revenue Streams of Independent Music Artists
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To identify further insights on the identified revenue streams by giving a short description of how a pop music singer can make money from it and average earnings from it.
Independent artists earned an average of
a year from music and about three-quarters of independent artists earned less than
a year from music.
Performer Session Musician Revenue
According to a report, "sales of live music performances increased by
between 2016-2017" and was
to grow another
Music fans are still demanding live performances as estimates have shown a continuous increase in revenue generated from
In 2017, the average ticket price for worldwide tours was
. However, "rates are subject to change based on projected
as well as the location of the show."
s: Revenue generated from playing in a
and are paid by the concert promoter, presenter or venue. In 2018, average ticket prices at live events were at
and are the most lucrative space for musicians. Research suggests that fans are willing to
on live shows.
Artist merchandise helps new artists
build brand awareness
and customer loyalty.
In 2018, artists signed to independent record labels who released merchandise for the first time priced t-shirts and sweatshirts around
$25 and $40
Merchandise Sales Revenue
: This revenue is generated from selling branded
(t-shirts, posters, etc.) to fans. Merchandise sales matter because an artist who can move large volumes of merchandise can attract industry executives because in 2019 merchandise sales were where the
was being made.
: A website's properties, such as click-throughs, commissions on Amazon sales, etc., can also generate
YouTube Partner Progra
m: YouTube pays its partners a share in
. In the US, YouTube’s payout rate was estimated at
$3 per 1000
For this hour, we tried identifying as much of the requested information as possible. We were able to find some insights on Performer Session Musician Revenue and Brand-Related Revenue, specifically on merchandising, ad revenue, YouTube Partner Programs, and Show/Performance fees. We did not include fan funding, corporate sponsorship, or grants, as The Sultan website did not appear to have related information on this. However, if these topics are also of interest please add a comment below.
This research focused on merchandising, ad revenue, YouTube Partner Programs, and Show/Performance fees as these were aspects that were found in The Sultan website. However, insights specific to average earnings from these revenue streams did not appear immediately available.
In the course of our research, we also came across insights on independent music merchandising and insights on the global music industry in terms of independent labels, which might also be of interest.
Feel free to add or select an option below.