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Research Outline
Prepared for Martin R. | Delivered March 3, 2021
Recent Food trends - Poland
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Goals
To find information on popular food trends in Poland over the last 6 months i.e. trends in textures, tastes, or product attributes.
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Early Findings
Food Trends Poland
In 2019, food trends in Poland included the most popular food choice being
Polish cuisine
, Polish consumers having a
moderate knowledge
of current global food trends, and only around
40%
of Poles knowing the concept of street food, and
23%
of consumers knowing about
slow food.
In 2019,
Sushi was the trendiest food
among Polish consumers with
32%
of the respondents to a Statista survey saying that they saw it as the
biggest food trend
in 2019. Other popular foods included
vegan hot dogs
and burgers, American pancakes, and hummus.
In 2020, one of the trend that was seen in the Poland food market was the fact that it was big and open for
new plant based trends
. This is because consumers consider plant based to be
healthier and sustainable
through the reduction of greenhouses gases.
In Poland,
price
is the first consumer consideration when it comes to food followed by
taste and health
.
Food Category Retail Chains
In 2019, the top retail chains in the category of food shopping in Poland was
Lidl
, followed by
Biedronka and Auchan.
In 2019, the value of the grocery retail market in Poland reached
290.3 billion zloty.
This represents a
4%
increase compared to the previous year.
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