Recent Food trends - Poland

Goals

To find information on popular food trends in Poland over the last 6 months i.e. trends in textures, tastes, or product attributes.

Early Findings

Food Trends Poland

  • In 2019, food trends in Poland included the most popular food choice being Polish cuisine, Polish consumers having a moderate knowledge of current global food trends, and only around 40% of Poles knowing the concept of street food, and 23% of consumers knowing about slow food.
  • In 2019, Sushi was the trendiest food among Polish consumers with 32% of the respondents to a Statista survey saying that they saw it as the biggest food trend in 2019. Other popular foods included vegan hot dogs and burgers, American pancakes, and hummus.
  • In 2020, one of the trend that was seen in the Poland food market was the fact that it was big and open for new plant based trends. This is because consumers consider plant based to be healthier and sustainable through the reduction of greenhouses gases.
  • In Poland, price is the first consumer consideration when it comes to food followed by taste and health.

Food Category Retail Chains

  • In 2019, the top retail chains in the category of food shopping in Poland was Lidl, followed by Biedronka and Auchan.
  • In 2019, the value of the grocery retail market in Poland reached 290.3 billion zloty. This represents a 4% increase compared to the previous year.

Research proposal:

Only the project owner can select the next research path.
Need a similar proposal? Let's launch your next project!