Marketing Software List

Goals

To identify some relevant companies/tools for each of the following technologies: real-time marketing, multi touch attribution, and conversational marketing. A 2-3 sentence description of the tool/service and the metric used to rank the company/tool should be provided along with a link to its website.

Early Findings

Real-Time Marketing

1: Oracle Corporation — Marketing Cloud

  • A link to its website is can be found here.
  • Oracle Corporation provides suite of tools called Marketing Cloud which provide real-time marketing analytics and insights.
  • Oracle Corporation is noted as a key vendor operating in the real-time marketing software industry, according to Transparency Market Research.

2: Pegasystems — Pega Marketing

  • A link to its website is can be found here.
  • Pegasystems offers a product called Pega Marketing which provides real-time marketing insights and actions.
  • Pegasystems is noted as a key vendor operating in the real-time marketing software industry, according to Transparency Market Research.

3: SAP — SAP Marketing Cloud

  • A link to its website is can be found here.
  • SAP offers a product called SAP Marketing Cloud which provides real-time business intelligence and analysis, including real-time customer engagements.
  • SAP is noted as a key vendor operating in the real-time marketing software industry, according to Transparency Market Research.

MultiTouch Attribution

1: Adobe

  • A link to its website is can be found here.
  • Adobe Analytics features marketing attribution features which are capable of multi-touch attribution.
  • Adobe is noted as a key vendor operating in the multi-touch marketing attribution software industry, according to a report by Markets and Markets.

2: Neustar

  • A link to its website is can be found here.
  • Neustar's Customer Analytics suite of tools includes a multi-touch attribution solution designed to help users understand marketing channel performance.
  • Neustar is noted as a key vendor operating in the multi-touch marketing attribution software industry, according to a report by Markets and Markets.

Conversational Marketing

1: Drift

  • A link to its website is can be found here.
  • Drift provides a conversational marketing platform that helps users automatically book meetings, qualify leads faster, and help customers find the right products for their needs.
  • Drift is noted as a key vendor operating in the conversational marketing software industry, according to a report by Transparency Market Research.

2: Verloop

  • A link to its website is can be found here.
  • Verloop is a conversational marketing automation platform that uses AI to help support, marketing, and sales departments.
  • Verloop is noted as a key vendor operating in the conversational marketing software industry, according to a report by Transparency Market Research.

Proposed next steps:

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