Popular Personal Financial Management Apps

Goals

In order to complete a competitive analysis, identify the most popular personal financial management apps for transaction/budgeting as well as for long-term goal setting/financial planning. For each app identified, provide a description of the app, why the app is popular, and what makes the app unique.

Early Findings

The research team identified the following as top personal finance apps, based on their total grossing amount for US-based iPhone users, identified via SimilarWeb. As this list provided all apps for the finance category, the research team ruled out non-personal finance based apps, including those indended to help with self-employement tax, credit monitoring, stock monitoring, or financial education. The list was as follows:
  • Truebill Budget & Bill Tracker
  • YNAB (You Need A Budget)
  • EveryDollar Budgeting App
  • Hiatus: Bill and Money Manager
  • The Baby Steps
  • Copilot: The Smart Money App
  • Simplifi: Budget & Money App
  • Goodbudget Budget Planner
  • PocketGuard: Money & Budgeting
  • Bills Organizer & Reminder
The research team was also able to identify the following as top personal finance apps, based on their total grossing amount for US-based Google Play Store users, identified via SimilarWeb. As in the above list, the research team ruled out non-personal finance based apps, including those indended to help with self-employement tax, credit monitoring, stock monitoring, or financial education. The list was as follows:
  • Truebill Budget Planner, Bill Tracker and Reminder
  • EveryDollar: Budget Tool and Expense Tracker
  • Wallet: Personal Finance, Budget & Expense Tracker
  • Simplifi: Budget App, Money & Finance Management
  • PocketGuard: Personal Finance, Money & Budget
  • Emma Budgeting - Spending Tracker & Money Manager
  • Mvelopes Budget App
  • Checkbook - Account Tracker
  • Money Manager App, Budget, Expense tracker & Bills
  • Goodbudget: Budget & Finance

Proposed next steps:

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