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Research Outline
Prepared for Patrick G. | Delivered December 6, 2019
Educational Travel Trends
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Goals
To obtain current trends related to educational travel. This research would be used to educate a marketing team on the current happenings in the educational travel market.
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Early Findings
According to the United Nations World Tourism Organization (UNWTO), educational travel accounts for approximately
35% to 40%
of tourism.
Baby boomers
are currently influencing the educational travel market significantly. This demographic of travelers are demanding
locally sourced
food and upgraded amenities.
Also, baby boomers prefer a
small group
size when traveling. AARP reports that
14%
of baby boomers "travel in order to
learn something new
."
According to TrekkSoft,
ecological tours
are currently the
most popular
tours being offered by
m
a
n
y
t
o
u
r
and activity businesses. These ecological tours are usually rare experiences aimed at
educating and sharing
inside information about a particular area, including how to protect the area for the future.
In a survey conducted by Skift, "
97%
of student travelers said that traveling
boosted their confidence
."
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