Power Tool Registration

Goals

To gather information about registration of products for warranty in the U.S. such as demographics and ways to register.

Early Findings

Customers Signing up for Warranty

  • The growth rate of consumers registering with paper, digital or mobile means was superior to 10% in 2018, driven by a 63% growth for mobile registration.
  • Paper registration rate has grown by 9% and web by 5% in 2018.

Methods used for Registering

  • 52% of consumers registered for the first time when it became possible to do so on mobile.
  • In 2018, 38% of registrations were conducted through the web, 34% on mobile, and 28% on paper. Paper used to represent 40% of registrations in 2016.
  • Around a third of baby-boomers registered with paper in 2018, compared with less than 20% for millennials.
  • Over 80% of millennials prefer using digital means to register their products.

Reasons for Not Registering

  • Owners tend to not register because they find that the registering experience is complicated, and because they feel they should be rewarded for it with incentives.
  • Incentives can improve registration rates by 10-15%.
  • Owners tend to register more if they do not need to provide serial data and product model.
  • Making the registration process simpler can improve registration rates by 24%.
  • To have an option to register by mobile can increase the speed and the number of registrations.
In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals

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