Customers Signing up for Warranty

• The growth rate of consumers registering with paper, digital or mobile means was superior to 10% in 2018, driven by a 63% growth for mobile registration.
• Paper registration rate has grown by 9% and web by 5% in 2018. 

Methods used for Registering

• 52% of consumers registered for the first time when it became possible to do so on mobile. 
• In 2018, 38% of registrations were conducted through the web, 34% on mobile, and 28% on paper. Paper used to represent 40% of registrations in 2016.
• Around a third of baby-boomers registered with paper in 2018, compared with less than 20% for millennials. 
• Over 80% of millennials prefer using digital means to register their products.

Reasons for Not Registering

• Owners tend to not register because they find that the registering experience is complicated, and because they feel they should be rewarded for it with incentives.
• Incentives can improve registration rates by 10-15%. 
• Owners tend to register more if they do not need to provide serial data and product model.
• Making the registration process simpler can improve registration rates by 24%.  
• To have an option to register by mobile can increase the speed and the number of registrations.