Research Proposal

Antiracist Economy

Goals

To provide a competitive analysis of LeadersUp (https://www.leadersup.org/) in order to understand the positioning and unique selling proposition of other competitors in the space. Specifically, we will provide insight into the current landscape of organizations that help to:
  • Prepare BIPOC youth (18-early 20s) to join the workforce
  • Educate employers on creating an inclusive and antiracist work environment through internal training, policies, and procedures
  • Connect the BIPOC youth with the trained partner employers.
Ideally, we will identify companies similar to LeadersUp that carry out the three (3) services listed above, or companies carrying out at least two, or one of the functions, exceptionally well. For each company identified, we will provide information about:
  • Its core offering (ex: interview prep, resume building, career fairs, one-on-one mentorship)
  • Its target audience (does the company focus on a specific type of youth?) (example: men vs. women vs. gender inclusive)
  • whether or not the company focuses on a particular career path/industry? (example: tech, arts, or any other career parts)
  • Communication strategy of its offerings
  • The types of companies/employers it works with
  • Any unique approach to diversity/inclusion/antiracism training for companies they partner with
  • A list of social media channels they are active on (ex: LinkedIn, Instagram, Twitter, TikTok).

Early Findings

Data Availability

  • Initial research indicates that the data availability is low in the public domain regarding competitors of LeadersUp/a single company or competitor that focuses on preparing BIPOC youth (18-early 20s) to join the workforce, educating employers on creating an inclusive and antiracist work environment, and connecting the BIPOC youth with the trained partner employers. Hence, we have pivoted the research to look for other helpful information relevant to the project goals. This is reflected in our findings and in the scoping options below.

BIPOC Executive Search

  • A website link to BIPOC Executive Search is provided herein.
  • BIPOC Executive Search focuses on bringing "professional and lived experience to their recruitment discussions with Indigenous and racialized candidates."
  • By working with clients to attract, develop, and retain a truly inclusive workforce representing a diverse population, the company is building a greater capacity to innovate while meaningfully tackling some of the most pressing issues of our time.
  • The company also provides a range of solutions, services, and training designed to improve inclusivity across organizations.
  • Under its Executive Team Cultural Sensitivity Training, the communication departments work with all levels of an organization on internal and external communications, including individuals who occupy the executive suite.
  • A list of its services is provided herein.

Summary

  • We focused the initial research hour on trying to find competitors of LeadersUp or other comparable agencies that are activating the three functions described above.
  • Initial research revealed that information regarding this topic is very low in the public domain.
  •  To ensure due diligence, we first searched for the competitors of LeadersUp with the hope of identifying any of its true competitor that operates in the same space. However, none of the competitors of the company published by Datanyze or Zoominfo were activating any of the three offerings by LeadersUp.
  • We also scoured through the public domain for any company that fits that exact scope, all to no avail.
  • However, we were able to identify a company (BIPOC Executive Search) that focuses on bringing "professional and lived experience to their recruitment discussions with Indigenous and racialized candidates."
  • BIPOC Executive Search Inc. also provides a range of solutions, services, and training designed to improve inclusivity across organizations.
  • Additional research time is required to find more companies such as this that perform at least one or two services similar to LeadersUp.
  • Based on the low turnout of data on the above topic, we recommend diverting the focal point of our findings towards existing/available resources/information about headless commerce in the public domain.
  • Recommendations:
    • Identify 2-3 companies each that focus on:
      • Preparing BIPOC in general to join the workforce (no particular focus on youth)
      • Educating employers on creating an inclusive and antiracist work environment through internal training, policies, and procedures
      • Connecting the BIPOC youth with the trained partner employers.
  • Details of our recommended research parts are provided below.
Prepared By
Stella-Maris
187 assignments | 5.0