Wonder

Research Outline

Prepared for Kieran T. | Delivered January 6, 2020

PRM Software - 4

Goals

To provide a brief summary of the unique or notable features of the remaining 4 PRM tools including Salesforce Partner Relationship Management, Zift Solutions, Impartner PRM, and TUNE. For each PRM tool, also provide its pricing as well as details on what kind of person or organization is best suited for the tool (by organization size or industry). 

Early Findings

Salesforce Partner Relationship ManagementUnique/Notable FeaturesKey features of Salesforce Partner Relationship Management include channel marketing and channel sales automation, partner management, partner training, sales management, onboarding management, analytics, Market Development Funds (MDF), marketing communications, sales productivity tools, prevention of lead conflicts, and real-time support. 
Salesforce claims that companies that use Sales Cloud PRM have observed a "46% increase in partner engagement, a 33% increase in deal registration, and a 33% increase in partner collaboration. 
Suitable Individual/Organization TypeSalesforce Partner Relationship Management typically serves channel managers and channel sales teams. 
The platform is suitable for companies that sell through third parties, have numerous partners, experience difficulties in finding new partners, onboarding partners, and/or managing partners. 
An analysis of the platform's reviewers on G2 also indicates that it is mostly used by small businesses with up to 50 employees, mid-market companies with up to 1,000 employees, and some large enterprises. 
PricingSalesforce does not publicly provide pricing information for its PRM solution. To get the latest pricing information, one has to contact the company. 
Zift SolutionsUnique/Notable FeaturesSome of the unique features of Zift Solutions' PRM include partner self-service, partner scoring, content management, profile management, personalized visibility, business planning, pipeline management, event notifications, and forecasting & reporting. 
Other key features include partner recruitment, onboarding, training, and certification, campaign management, reseller management, lead distribution, lead nurturing, deal registration, and incentive management. 
Suitable Individual/Organization TypeAccording to Capterra, Zift Solutions is best for "established vendors that rely heavily on channel partners, and hyper-growth companies in multiple industry verticals looking to scale quickly via the channel." 
The platform is also trusted by over 80% of the top channel chiefs. 
An analysis of the platform's reviewers on G2 also indicates that it is mostly used by large enterprises with over 1,000 employees. The platform is also popular among small businesses with up to 50 employees and mid-market companies with up to 1,000 employees. 
PricingZift Solutions does not publicly provide pricing information for its PRM solution. To get the latest pricing information, one has to contact the company.