Wonder

Research Outline

Prepared for Kieran T. | Delivered January 8, 2020

PRM Software - 6

Goals

To provide a brief summary of the unique or notable features of Impartner and TUNE, the last two PRM tools in the series of 12. For both PRM tools, also provide their pricing as well as details on what kind of person or organization is best suited for these tools (by organization size or industry). 

Early Findings

Impartner PRM 
Unique/Notable Features Some of the unique features of Impartner PRM include its ChannelFlow workflow tool, SegmentAI for segmenting partners, SmartContent Asset Library, business intelligence, solutions marketplace, to-partner and through-partner marketing, and co-branded-collateral. 
Other key features include lead management, partner locator, training and certification, MDF, affiliate tracking and management, commission management, channel management (opportunity, partner, reseller, and product management), and sales enablement. 
Suitable Individual/Organization Type The platform is used by top companies in several industry verticals including high-tech, manufacturing, health sciences, and telecommunication industries. 
According to Capterra, Impartner PRM is best for "B2B companies that sell through the indirect channel." 
An analysis of the platform's reviewers on G2 indicates that it is more popular among mid-market companies with up to 1,000 employees and large enterprises with over 1,000 employees. 
Pricing Pricing for Impartner PRM is not available on the company website. 
According to third-party sources, prices for the platform start from $2,000/month for up to 100 partners. 
TUNEUnique/Notable Features Some notable features of TUNE include commission management, fraud prevention, payment processing, event-triggered actions, multi-campaign, conversion tracking, goal tracking, multiple site management, referral source tracking, time on site tracking, and user interaction tracking. 
Other key features are affiliate tracking and management, channel management, lead management, email marketing, and campaign management. 
Suitable Individual/Organization Type TUNE is specifically designed for advertisers and networks. It is suitable for professionals, startups, brands, and enterprises. 
An analysis of the platform's reviewers on G2 indicates that it is more popular among small businesses with up to 50 employees and mid-market companies with up to 1,000 employees. 
The platform is trusted by "iconic brands, innovative affiliate marketers, and high-performing advertising networks." According to Capterra, TUNE is best for "advertisers, advertising networks, agencies, affiliates/publishers, lead generation and technology startups."
Pricing TUNE offers three pricing plans for networks including a professional plan for $279/month, an enterprise plan for $799/month, and a contract plan with custom pricing. 
It also offers four separate pricing plans for advertisers including the Bootstrap plan for $499/month, startup plan for $879/month, scale plan for $1,500/month, and a contract plan with custom pricing. 

Suggested Industry

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Generalist

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Prepared By

Sameen B.

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