Research Outline

Samsung Overview

Goals

To provide a product comparison of the latest Samsung phone vs. the latest Google phone vs. the latest iPhone, to provide a competitive analysis of notable home appliance manufacturers (including Samsung), to create a profile and company overview of Samsung SEA including competitors, media mentions, SWOT/market analysis, leadership and controversies, and to find out the consumers' perceptions regarding the latest Samsung products.

Early Findings

Product Comparison of the Latest Phone Models of Samsung, Google, and Apple

Samsung Galaxy Z Flip 5G

  • Samsung unveiled its latest smartphone model the Galaxy Z Flip 5G on July 22, 2020.
  • The phone is expected to be available starting from August 7, 2020.
  • The phone works on GSM, HSPA, LTE, and 5G technologies.
  • The display size of the phone is 6.7 inches, resolution is 1080 x 2636 pixels, with foldable dynamic AMOLED capacitive touchscreen, and showcasing 16M colors.
  • The phone works on Android 10, One UI 2 Operating System. The chipset model is Qualcomm SM8250 Snapdragon 865+, CPU is Octa-core, and GPU is Adreno 650.
  • The phone has a memory capacity of 256GB with an 8GB RAM. However, the phone has no memory-card slot.
  • The phone features dual main cameras with resolution of 12 MP, a single selfie camera of resolution 10 MP. The phone has provisions for HD recording, 4K and 1080p videos.
  • The complete specification of the phone can be found here.

Google Pixel 4 XL

  • Google launched this smartphone on October 15, 2019.
  • The phone works on GSM, CDMA, EVDO, HSPA, and LTE technologies.
  • The display size of the phone is 6.3 inches, resolution is 1440 x 3040 pixels, with P-OLED capacitive touchscreen, and showcasing 16M colors.
  • The phone works on Android 10 Operating System. The chipset model is Qualcomm SM8150 Snapdragon 855, CPU is Octa-core, and GPU is Adreno 640.
  • The phone comes in two memory models with memory capacities of 64GB with a 6GB RAM and 128GB with a 6GB RAM. However, the phone has no memory-card slot.
  • The phone features dual main cameras with resolutions of 12.2 MP and 16 MP, dual selfie cameras with resolution of 8 MP. The phone has provisions for HD recording, 4K and 1080p videos.
  • The complete specification of the phone can be found here.

iPhone SE (2020)

  • Apple launched this smartphone on April 15, 2020.
  • The phone works on GSM, CDMA, EVDO, HSPA, and LTE technologies.
  • The display size of the phone is 4.7 inches, resolution is 750 x 1334 pixels, with Retina IPS LCD capacitive touchscreen, and showcasing 16M colors.
  • The phone works on iOS 13 Operating System. The chipset model is Apple A13 Bionic, CPU is Hexa-core, and GPU is Apple GPU (4-core graphics).
  • The phone comes in three memory models with memory capacities of 64GB with a 3GB RAM, 128GB with a 3GB RAM, and 256GB with a 3GB RAM. However, the phone has no memory-card slot.
  • The phone features a single main camera with resolution of 12 MP, a single selfie camera with resolution of 7 MP. The phone has provisions for HD recording, 4K and 1080p videos.
  • The complete specification of the phone can be found here.

Notable Home Appliance Manufacturers

Our search has revealed that the notable home appliance manufacturers across the world (based on industry articles, blogs, review websites, customer ratings, top-10 lists etc.) are Samsung, Whirlpool, LG, GE Appliances, Electrolux, Sony, Panasonic, Bosch, Haier, Hitachi, Philips, and Dyson. However, the list is not rank-based.