Delivered September 20, 2019. Contributor: Benjamin H.
To obtain the pricing models for professional service consulting firms. This information would help in developing a short to long-term pricing strategy for a marketing consulting firm.
According to Joel Barolsky of Barolsky Advisors, creating a pricing model for professional services is a tricky process. If the pricing is too high, a firm might lose clients; if this pricing is too low, the firm might also be losing potential revenue.
A major reason for this complexity is the fact that different clients perceive value differently. Also, there is a varying value perception for different kinds of projects.