Best Practice Marketing During Covid-19

Goals

To determine the best practices for marketing, advertising, visuals, and messaging during Coravid-19, specifically how are companies changing their marketing, including photos of how people will work together for the next 18 months, whether the social distancing is reflected in photographs, and the thoughts invoked by various imagery. This information will be used to inform client projects.

Early Findings

Fashion Industry

Luxury Brands

Creative

  • An example of Anheuser-Busch InBev, Tito`s Vodka, Bud Lights, and Ford`s creative is available here.

Summary

  • There is a considerable amount of information available regarding this topic. It grows exponentially on a daily basis. Given this, we have included creative examples in each of the insight categories.

Proposed next steps:

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