Prepared for Sarah L. | Delivered May 21, 2020
Lead Generation Landing Pages
To obtain information about the latest trends and examples and data-backed best practices for lead generation web pages, branding web pages, and web pages using video above the fold to be used to create a new landing page design for Umpqua.
A HubSpot survey found that less than
20% of marketers
leverage "landing pages A/B tests to improve conversion rates" but they actually have a high conversion rate.
Portent found that the first five seconds of page loading time are of great importance because conversion rates
decline by 4.42%
Forbes found that
90% of customers
reported that buying decisions are influenced by videos they watch and 64% of them are more likely to make a purchase after.
videos on landing pages
could account for over 80% increase in conversion.
Video marketing is expected to account for just over
80% of "web traffic by 2022
It is believed that encouraging website visitors to ask questions with a live chat feature might increase the chances of conversion since "
63% of customers requesting information
on a company today won’t buy for at least 3 months".
Companies that have increased the number of landing pages (e.g. from to 15) have seen
at least a 50% increase
Above the Fold
Reading content that is above the fold might not be very significant today. A
creative agency tested users' response
to four variations of a web page design and the users all scrolled regardless of each
In another study,
90% of users
scrolled on their mobile devices in 14 seconds of being on the website.
434 assignments | 5.0