Wonder

Research Outline

Prepared for Thalia O. | Delivered January 21, 2020

Emerging Trends in Sports Tech

Goals

To identify future trends expected to influence digital products in the sporting industry in the next 3-5 years. 

Early Findings

 Fan engagement technologies are expected to have the greatest influence on sports in the next twelve months, according to a recent study by Tech Crunch. The article went further to state that media and content-related platforms, esports and measurement platforms for data, and analytics and biometrics are the top three subtrends investors are hoping will dominate digital sporting products in the nearest future.
The use of virtual reality and augmented reality technologies in sport is expected to explode in the nearest future. New AR and VR devices will keep fans constantly engaged and provide a means by which they can get “closer” to their favorite sports and athletes.
According to a report by Cision, wearable technology is the largest and fastest-growing segment in the sports device market. 
Another major trend expected to influence the sporting industry is the creation of new content monetization channels through sports streaming. Companies in sports tech are proactively searching for new ways to provide new avenues for paying customers to follow their product through streaming and other over-the-top media services.