Emerging Trends in Sports Tech


To identify future trends expected to influence digital products in the sporting industry in the next 3-5 years.

Early Findings

  • The use of virtual reality and augmented reality technologies in sport is expected to explode in the nearest future. New AR and VR devices will keep fans constantly engaged and provide a means by which they can get “closer” to their favorite sports and athletes.
  • Another major trend expected to influence the sporting industry is the creation of new content monetization channels through sports streaming. Companies in sports tech are proactively searching for new ways to provide new avenues for paying customers to follow their product through streaming and other over-the-top media services.

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