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Research Outline
Prepared for Meryl D. | Delivered August 15, 2019
Prosper - Competitive Landscape
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Goals
To identify direct competitors of Prosper (www.prosper.com) and determine their investment in television and TV advertising to create a pitch for television commercials.
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Early Findings
PROSPER COMPETITORS
Prosper is an
online lending platform
that connects people who want to borrow money with individuals and institutions that want to invest in consumer credit.
According to
Craft.co
, Prosper Marketplace's top competitors include:
SoFi
: SoFi is a finance company offering a range of lending and wealth management services.
Avant
: Avant is an online platform and a provider of credit alternatives to middle income consumers.
Lending Club
: Lending Club is an online financial community that brings together creditworthy borrowers and savvy investors.
Upstart Network
: Upstart is an online lending platform.
According to
Crunchbase
,
Elevate Credit
is another competitor of Prosper.
TV COMMERCIALS
On iSpot,
SoFi
has more than five Tv commercials in 2019.
Avant
has only one TV commercial on iSpot.
Lending Club
has two TV commercials on iSpot from 2018.
Upstart Network and Elevate Credit don't have pages on iSpot.
Upstart Network and Elevate Credit don't have pages on Youtube.
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