Prosper - Competitive Landscape

Goals

To identify direct competitors of Prosper (www.prosper.com) and determine their investment in television and TV advertising to create a pitch for television commercials.

Early Findings

PROSPER COMPETITORS

  • Prosper is an online lending platform that connects people who want to borrow money with individuals and institutions that want to invest in consumer credit.
  • According to Craft.co, Prosper Marketplace's top competitors include:
    • SoFi: SoFi is a finance company offering a range of lending and wealth management services.
    • Avant: Avant is an online platform and a provider of credit alternatives to middle income consumers.
    • Lending Club: Lending Club is an online financial community that brings together creditworthy borrowers and savvy investors.
    • Upstart Network: Upstart is an online lending platform.
  • According to Crunchbase, Elevate Credit is another competitor of Prosper.

TV COMMERCIALS

  • On iSpot, SoFi has more than five Tv commercials in 2019.
  • Avant has only one TV commercial on iSpot.
  • Lending Club has two TV commercials on iSpot from 2018.
  • Upstart Network and Elevate Credit don't have pages on iSpot.
  • Upstart Network and Elevate Credit don't have pages on Youtube.

Proposed next steps:

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