Wonder

Protein Bars: Women's Consumer Behavior

Delivered August 14, 2019. Contributor: Sara F.

Goals

To understand why women aged 25-44 buy protein bars.

Early Findings

Proprietary Research Available
Bolster your final deliverable with proprietary research from TechNavio for an additional $3,500. This research offers an overview of the global protein bar market, including a section on the market landscape that has several references to women that suggest they are a growing demographic (that section is available for $1,400.88)

REASONS WOMEN BUY PROTEIN BARSAccording to a global market report, women are buying protein bars because they are entering the workforce or participating in strenuous physical activities that require a high protein diet. 
 North American and European women are the most likely to buy protein bars.
 One in five women in the US buy protein bars to boost their energy or improve their mood.
 Millennials and Generation X members have the highest usage rate in the protein bar market, as they see having busy lives as a "badge of honor."
 Some 67% of snack bar consumers say high protein content is a selling factor.
 Millennials are among the most knowledgeable when it comes to protein content in the foods they purchase.
 Fully 81% of millennials and 74% of Generation X buy food based on the protein content, but millennials want non-meat-based protein.
Women in the 25-44 age group may purchase protein bars for their children as a healthy snack.
Among protein bar consumers, 65% want an energy boost.
 Women favor nutrition bars over sports drinks, and they eat more of them than men.
According to Pew, those in the 25-44 age range are either millennial or young Generation X members.

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