REASONS WOMEN BUY PROTEIN BARS

• According to a global market report, women are buying protein bars because they are entering the workforce or participating in strenuous physical activities that require a high protein diet.
•  North American and European women are the most likely to buy protein bars.
•  One in five women in the US buy protein bars to boost their energy or improve their mood.
•  Millennials and Generation X members have the highest usage rate in the protein bar market, as they see having busy lives as a "badge of honor."
•  Some 67% of snack bar consumers say high protein content is a selling factor.
•  Millennials are among the most knowledgeable when it comes to protein content in the foods they purchase.
•  Fully 81% of millennials and 74% of Generation X buy food based on the protein content, but millennials want non-meat-based protein.
• Women in the 25-44 age group may purchase protein bars for their children as a healthy snack.
• Among protein bar consumers, 65% want an energy boost.
•  Women favor nutrition bars over sports drinks, and they eat more of them than men.
• According to Pew, those in the 25-44 age range are either millennial or young Generation X members.