Erectile Dysfunction Medication Research

Goals

To be able to prove that erectile dysfunction medication sales spike during the holidays. Additionally, to find data surrounding brand name ED medications being expensive, as well as generic ED medications causing side effects and being ineffective while noting the difference in "authorized generics" versus regular generics. An ideal response would have an outline of statistics showing how and/or why there is an increase in erectile dysfunction medication throughout the holiday season. Additionally, a case study showing that people have trouble affording brand name erectile dysfunction medication/have had issues on generic erectile dysfunction medication would be useful. A home run would mostly have US data, as opposed to anything global.

Early Findings

  • According to the UK-based Oxford Online Pharmacy, the last week of November and early December consistently show the highest sales of the year for prescription pills like Viagra. "Experts believe that more people will be looking for extra loving during Christmas, or may need help performing in the bedroom because of the extra stress the festive season can cause."
  • In 2010, the week before Valentine’s Day saw more prescriptions written for erection-enhancing Viagra than any other week of the year, according to figures compiled by the firm Wolters Kluwer Pharma Solutions. Please see page 15 for this study.
  • International Andrology, a leading London-based men's health clinic, reported that they have experienced a spike in men inquiring about erectile dysfunction (ED) treatments and drugs in the days leading up to Valentine's Day. "Out of the 135 men with Valentine's Day plans, 104 (77%) of them were planning to take ED medications specifically for the occasion; and 34% of the men inquiring about ED drugs, said that they do not think they suffer from ED but were planning to take them anyway so as to impress their partners on the day."
  • The following statistics are based on a representative sample of erectile dysfunction prescription claims across the U.S. The largest amount of ED drug fills are in the days leading up to New Year’s Eve, with fully 52% more prescriptions than the annual average fill rate. The 4th of July has a 50% higher than annual average. April Fools Day has a 44% higher than annual average. Valentine’s Day has a 40% higher than annual average. The lowest holiday is Christmas Day. It is 9 times lower than the national average.
  • In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address the stated goals.

Summary Of Our Early Findings Relevant To The Goals

  • We spent most of the initial hour looking, as requested, for United States statistics showing how and/or why there is an increase in erectile dysfunction medication throughout the holiday season. As holiday season was not defined, we looked at Christmas and New Years, and then expanded to other holidays like Valentines Day. Despite our best efforts, the main data out there on this is UK based, though we did find a site that provided some prescription based statistics for the United States.
  • We did not have time to research data surrounding One: brand name ED medications being expensive, Two: generic ED medications causing side effects and being ineffective while noting the difference in "authorized generics" versus regular generics, Three: case studies showing that people have trouble affording brand name erectile dysfunction medication/have had issues on generic erectile dysfunction medication.
  • Please select one or more of the options provided in the proposed scoping section below.

Proposed next steps:

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