To be able to prove that erectile dysfunction medication sales spike during the holidays. Additionally, to find data surrounding brand name ED medications being expensive, as well as generic ED medications causing side effects and being ineffective while noting the difference in "authorized generics" versus regular generics. An ideal response would have an outline of statistics showing how and/or why there is an increase in erectile dysfunction medication throughout the holiday season. Additionally, a case study showing that people have trouble affording brand name erectile dysfunction medication/have had issues on generic erectile dysfunction medication would be useful. A home run would mostly have US data, as opposed to anything global.