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Research Outline

Prepared for Caitlin S. | Delivered August 1, 2020

Professional Painting Companies' Analysis

Goals

To Provide an analysis of CertaPro Painters, Five Star Painting, and Fresh Coat Painters by determining the following about each company: company website, founding and ownership details, a brief description of service offerings, areas of operation, and competitive advantage.

Early Findings

CertaPro Painters

Company website: www.certapro.com 

Founding and ownership details: The company was founded in 1991 and is privately owned.

A brief description of service offerings: CertaPro Painters offers professional painting services in both commercial and residential markets.

Areas of operation: The company operates in North America and has over 350 locally owned and operated businesses in the US and Canada.

Competitive advantage: CertaPro Painters leverages assertive local marketing, as well as a technology platform that is able to provide real-time information on national and local business performance. Also, the company runs a Quality Callback Program in which they have every completed job surveyed by an independent quality assurance team.

Five Star Painting

Company website: fivestarpainting.com 

Founding and ownership details: The company was founded in 2004 and is a private company. In January 2015, it was acquired by Neighborly brands.

A brief description of services offerings: The company offers professional outdoor and indoor painting services as well as other general contracting services such as deck restoration, concrete cleaning, wallpaper removal, pressure cleaning, etc.

Areas of Operation: The company operates in the US and Canada with over 190 franchise locations across both territories.

Competitive advantage: The company offers free work estimates for any of its services, as well as a 2-year warranty.


Fresh Coat Painters

Company website: freshcoatpainters.com 

Founding and ownership details: Fresh Coat Painters was founded in 2004 and is a private company.

A brief description of services offerings: The company offers internal and external residential and commercial painting/coating services. Also, the company provides other services such as deck sealing, deck staining, air quality services, fence staining, fence painting, pressure washing, wood refinishing, epoxy floors, gutter cleaning, carpentry, and disinfection services.

Areas of Operation: The company operates in over 100 cities across the US.

Competitive advantage: The company offers free quotes for its services, and a paint now, pay later program known as EasyPay, which allows its customers to use its services and pay at a later date.