Wonder

Research Outline

Prepared for Aner R. | Delivered December 15, 2021

Top Online Trading Brokers

Goals

Compile a list of the top 50 online trading brokers to inform the creating of a business and go-to market plan. For each online trading broker identified, provide:
the number of subscribers.
AUM.
if they accept international investors.
if they have a 3rd party provider program.
whether 3rd party partners offered to the end customers for a fee or free.
contact people to query about the business potential.

Early Findings

Data AvailabilityThe initial round of research indicates that data on the top online trading brokers is available in the public domain.
Top Online Trading BrokersThe top online trading brokers in 2021 based on total assets under management (AUM) are:
Fidelity - $11.1 trillion AUM.
Charles Schwab - $7.92 trillion AUM.
Merrill Edge by Bank of America - $3.3 trillion AUM.
TD Ameritrade - Over $1 trillion in AUM. 
E*TRADE by Morgan Stanley - $1.52 trillion in AUM.
Interactive Brokers - $373.6 billion in AUM.

Robinhood - $95 billion in AUM.
Ally Bank - $16.3 billion in AUM.
TradeStation - $10 billion. 
SummaryDuring the preliminary research, we identified 9 of the top online trading brokers alongside their total assets under management. Based on data availability, we anticipate being able to answer most parts of the ask, except for the AUM and number of subscribers for a handful of the online trading brokers. We've presented the data in this spreadsheet for ease of viewing.