Psychographics and demographics - Everee

Goals

The demographics and psychographics of Everee's target market. Demographics should include age, gender, income, educational level, and marital status while pyschographics should focus on interests and lifestyle.

Early Findings

  • Everee makes it clear on its website that it targets small businesses.
  • According to the company "CFOs and HR Pros" love their services. This implies that these are some of the professionals using the company's software.

AGE

  • In the US, 35% of small business owners are between 50 to 59 while 25% are between 40 to 49, and 18% are between 60 to 69. This means that small business owners tend to be gen xers and baby boomers.
  • The average age of a CFO in the US is 48-51 years old - also a gen xer.
  • Similarly, the average age of a US human resource manager/pro is 44.5 years old.

EDUCATION

RACE/ETHNICITY & GENDER

INCOME

  • The average "business owner salary is $59,000 per year."
  • On average, Human Resources Mangers/pros in the US earn $85,939 annually.
  • MARITAL STATUS

    ADDITIONAL DETAILS

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