Psychographics and demographics - Everee
The demographics and psychographics of Everee's target market. Demographics should include age, gender, income, educational level, and marital status while pyschographics should focus on interests and lifestyle.
- Everee makes it clear on its website that it targets small businesses.
- According to the company "CFOs and HR Pros" love their services. This implies that these are some of the professionals using the company's software.
- In the US, 35% of small business owners are between 50 to 59 while 25% are between 40 to 49, and 18% are between 60 to 69. This means that small business owners tend to be gen xers and baby boomers.
- The average age of a CFO in the US is 48-51 years old - also a gen xer.
- Similarly, the average age of a US human resource manager/pro is 44.5 years old.
RACE/ETHNICITY & GENDER
INCOMEThe average "business owner salary is $59,000 per year." On average, Human Resources Mangers/pros in the US earn $85,939 annually.
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