Porn Addiction

Goals

To determine the online habits of those with family members suffering sex addictions and understand how family members and spouses of addicts search for identity and choose recovery programs. This will be used to inform the marketing strategy of a sex/porn recovery app.

Early Findings

Online Habits of Those Who Have Family Member With a Sex/Porn Addiction

  • Today´s reality sees the internet serveraw, unfiltered, hard-core and nonstop stimulation to their audience. This results in the viewer experiencing a dopamine rush When someone becomes addicted to porn, they become desensitized to this dopamine rush because they constantly experience the stimulus online.
  • Understanding a sex or porn addiction is not easy for a number of reasons. Spouses often feel the addiction is a reflection of their failures in the bedroom and as a result they feel embarrassed and humiliated by the addiction. Often the embarrassment is such that online is the only place that they feel comfrortable learning about it and what it means for their relationship For many spouses and family members of those with a sex addiction, the only place that they feel comfortable searching for the information they need to make sense of it all is the online community.
  • As a result, some of the most frequent online habits following a spouse becoming aware of their spouse´s addiction is to search for answers so they can better understand what is driving the addiction and (unfortunately) if they are responsible.
  • There are a wide range of resources available online. Some of the more popular sites include Resources for Wives of Porn Addicts, which is a collection of some of the popular articles and stories of those married to a porn addict, various healthy women advice columns and self-help guides, support groups, and professional resources. There is a multitude of information available to help them better understand their partner or spouse.
  • Many will look for advice to better understand and make sense of their own feelings which some equate to the equivalent of Post Traumatic Stress Disorder (PTSD).
  • At least initially the focus for spouses appears to be on their feelings and understanding why rather than a way to help their spouse address the addiction. This aspect of their online searching occurs once they understand how the addiction relates to them.

Summary

  • We have spent the second hour of research addressing parts of the selected next step bearing in mind the initial goal of the research. Unfortunately, the step selected was written with a three-hour project in mind, meaning time constraints prevented us from addressing all aspects of the request. It also means that the overview is more superficial than it otherwise might be if time was not an issue.
  • Given there is a substantial amount of research available in this area, we suggest further research as set out below.

Proposed next steps:

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