The Public Relations Industry in 10 Years

Goals

To provide an overview of key issues impacting the US PR industry in the next 10 years and US/global examples of innovative organizations practicing modern/innovative approaches to public relations and its function. In addition, determine the drivers of change within the PR industry and any predictions regarding its decline.

Early Findings

PR AND VOICE SEARCH

NICHE MEDIA AND INFLUENCERS

EXTERNAL COMPETITION

  • Specifically in the US, PR companies will compete with law firms and advertising agencies using the same digital media tools to manage brands' relations with the public.
  • Brands will also take advantage of increased digital options to manage their own presence and reputation.

DECLINE AND REBOUND

Proposed next steps:

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