Train Traveler Research
Delivered December 3, 2019. Contributor: Elizabeth W.
Goals
To understand who the people are that would take a train to travel, excluding commuters. Other goals of this research include the main competitors of trainline.com. This information will be used to get an overview of the different customer segments in the market.
Early Findings
During our preliminary research, we were able to determine the global market size for the Passenger Rail Transportation market. We were also able to provide a brief demographic profile of those who are willing take a train to travel, excluding commuters. We were also able to identify four competitors to trainline.com. Below is an overview of our early findings.
Market Size
- As of 2017, the global market size for the Passenger Rail Transportation market is valued at $265 billion.
Demographic Insights
- Based on research conducted by Trip Advisor, about 28% of low income travelers in the U.S. traveled by train on their last trip.
- Based on research conducted by AARP, 6% of U.S. travelers primarily use trains for domestic travel and 16% for international travel.
- Trip Advisor also found that 26% of U.S. travelers aged 18-34 traveled by train during their vacation.
Trainline.com Competitors
Proprietary Research
- In addition to this public search, we scanned our proprietary research database of over 1 million sources and were unable to find any specific research reports that address your goals.
Proposed next steps:
You need to be the project owner to select a next step.
In order to get a better understanding of those who are willing take a train to travel, excluding commuters, we suggest diving deeper with additional research to 1) compile a more in-depth demographic profile of those who do their traveling on trains, excluding commuters. We will find this information for either the U.S. or Europe, whichever information is more publicly available. This profile will include age, gender, income level, educational level, and marital status. And 2) An overview of 3-5 barriers travelers cite keeps them from using trains for travel, excluding commuting. For each barrier, we will provide an overview of what it is and how it affects travelers' decision to travel using trains. We will find this information for either the U.S. or Europe, whichever information is more publicly available.
We also suggest diving deeper with additional research to provide a competitive landscape of trainline.com's competitors. We will split this research into two blocks of research 1) National Rail Enquiries and RailEasy and 2) Mytrainticket.co.uk and Interrail. For each competitor, we will provide who they are, countries they are located in, who they are targeting, services, competitive advantage (what sets them apart), and their revenue, as publicly available.
Since we were able to provide the global market size for the Passenger Rail Transportation market, we suggest diving deeper with additional research to determine the most recent market sizes for both the U.S. and Europe separately.