E-books and Audio Books Services Providers

Goals

Determine information on the top e-book and audiobook providers in the United States. This includes available data on company revenues, the number of active users or paid subscribers, and the total numbers of units sold by each provider. The information will be used for a fundraising activity.

Early Findings

E-books and Audio Books Services Providers

Amazon

Apple

  • Apple's e-book segment has a 6.3% market share.
  • Apple offers both e-books and audio books.
  • Based on available data, the estimated number of e-books that Apple has sold can be calculated as follows based on available data:
    • Amazon has sold around 560 million e-book units.
    • Since it has an 89% share of the market, the estimated total e-books sold in the market is 560 million/0.89 = ~629 million e-books
    • Apple's number of e-books sold: 6.3% X 629 million = ~40 million
  • Apple's 2019 revenue for its services segment is $46.3 billion.
  • The services revenue includes income from Apple's digital content offerings such as its e-books and audio books.

Proposed next steps:

You need to be the project owner to select a next step.
Our initial research provided the data of two of the top e-book and audiobook sellers in the United States based on available data. Given that there are available resources on this that can provide the specific information or relevant available data that can be used to derive the requested figures, we propose to start the next round of research by providing 2-3 additional e-book and audiobook subscription services providers. We will define the top ones based on available data such as revenue, market share, or other metrics. For each provider, we will provide the name, revenues, the number of active users or paid subscribers, and the estimated total numbers of units sold, if available.
We also recommend starting the next round of research by providing a SWOT (strength, weaknesses, opportunities, and threats) analysis of the e-books and the audiobooks market in the United States.