Wonder

Research Outline

Prepared for Andy S. | Delivered January 13, 2020

E-books and Audio Books Services Providers

Goals

Determine information on the top e-book and audiobook providers in the United States. This includes  available data on company revenues, the number of active users or paid subscribers, and the total numbers of units sold by each provider. The information will be used for a fundraising activity.

Early Findings

E-books and Audio Books Services ProvidersAmazonAmazon's e-books segment sold around 560 million books. 
It has an 89% share of the U.S. market.
Amazon's Prime membership program has around 100 million subscribers.
Prime accounts have access to e-books on the platform.
Amazon offers both e-books and audio books on its e-commerce site.
The most recent revenue figure for Amazon's subscription services is $6.4 billion.

Apple
Apple's e-book segment has a 6.3% market share.
Apple offers both e-books and audio books.
Based on available data, the estimated number of e-books that Apple has sold can be calculated as follows based on available data:
Amazon has sold around 560 million e-book units.
Since it has an 89% share of the market, the estimated total e-books sold in the market is 560 million/0.89 = ~629 million e-books
Apple's number of e-books sold: 6.3% X 629 million = ~40 million
Apple's 2019 revenue for its services segment is $46.3 billion.
 
The services revenue includes income from Apple's digital content offerings such as its e-books and audio books.