Top publishing companies
To have a breakdown of the top book publishers in the US by segment (print, e-book, audiobook).
Top companies by segment
- While there are figures available for the total sales of the three main book publishing segments, there are no reports that list the top companies for the print and audio segments. Hence, we researched the segment breakdown of the top overall companies, identified in previous briefs. However, not all these companies provide annual reports with that breakdown.
- For the e-book segment, an Ibis report does note the players with the largest market share: they include Penguin Random House Audio, Amazon.com Inc., Simon & Schuster, HarperCollins Publishers LLC and Hachette Book Group, but it doesn't provide figures for their market shares. Note that 4 out of 5 of these companies overlap with the top publishers generally.
Penguin Random House
- PRH is owned completely by Bertelsmann, however the company only became a complete owner last month.
- Bertelsmann's annual report breaks down its revenue by division, including PRH, but doesn't breakdown PRH's earnings by segment.
- It does note however, that, in 2018, "The strongest growth drivers were audiobooks, which grew
substantially in all the core markets, as well as the publication
of former US First Lady Michelle Obama’s memoir “Becoming.” This is at a global level rather than just the US, though 57.4% of PRH's earnings come from the US.
- HC is owned by Newscorp.
- HC's sales are 50% genre and 50% trade, and their downloadable audiobooks grew by 40% over fiscal year 2018.
- HC's digital sales accounted for 20% of consumer revenue in the fiscal year, and e-book sales shrank a little, while digital sales rose by 7%. Note that digital includes both e-books and audio.
- Newscorp's annual report notes that as of June 30, 2018, "HarperCollins offered approximately 100,000 publications in digital formats, and nearly all
of HarperCollins’ new titles, as well as the majority of its entire catalog, are available as e-books."
- While the annual report doesn't provide any more of a segment revenue breakdown, we can assume that 80% of HC's revenue is print (if 20% is digital). That equates to $1.4 billion and $350 million respectively (HC's total revenue in Fiscal 2019 was $1.75 billion).
- HarperCollins owns more than
120 branded publishing imprints, including Harper, William Morrow, HarperCollins Children’s Books,
Avon, Harlequin and Christian publishers Zondervan and Thomas Nelson.
Proposed next steps:
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We suggest continuing this research for the remaining 3 companies of the top 5: Hachette Livre, Macmillan Publishers, and Simon & Schuster
In order to address the overall project goals, we also suggest researching looking at the revenue breakdown between fiction and non-fiction in the book publishing industry in the US. Our initial research suggests that Association of American Publishers (AAP), the U.S. Bureau of Economic Analysis, and Bookscan contain information on this, though they tend to provide data on adult and children's books separately. We would aim to cover both those categories.