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Research Outline
Prepared for Andy S. | Delivered January 13, 2020
Publishing in the United States
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Goals
To examine the trends of relative increases and decreases of each book medium (print, e-book and audiobooks), for fiction and non-fiction, including revenue, unit sales and market share percentage forecasts.
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Early Findings
Print
695 million
print books were sold in the US 2018.
Print book sales have
grown and declined
several times in the past couple decades.
P
r
i
n
t
books earned
$22.6 billion
in 2018.
Officially tracked
categories
for all book publishers (this includes other formats) are trade, higher education, preK-12, professional, university presses and other.
"Trade" encompasses a variety of fiction, non-fiction and religious titles but is the largest segment of the market. Growth in this category has been flat at
0.3%
.
Adult fiction was worth
$4.4 billion
in 2018, again with only 0.4% growth.
Child & YA fiction
grew slightly
in revenue but dropped in unit sales.
E-Book
266 million
e-books were sold in the US in 2017.
E-books saw robust
growth
up until 2013, where they then dropped off. Sales have been growing again, since.
Last year, e-books sold
$2.04 billion
.
1 in 4
books sold online were e-books.
A
u
d
i
o
b
o
o
k
As stated,
a
u
d
i
o
b
o
o
k
s
made
$940 million
in 2018.
91%
of them are digital.
The growth of the
a
u
d
i
o
b
o
o
k
industry has been consistently
trending upward
, sharply rising in the past couple years.
Non-fiction
a
u
d
i
o
b
o
o
k
s
represent
32.7%
of unit sales, meaning fiction is 67.3%.
44,685
a
u
d
i
o
b
o
o
k
titles were produced in 2018.
Downloaded
a
u
d
i
o
b
o
o
k
s
are heavily driving category growth. In 2018, it grew
28.7%
.
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