Research Outline

Hospital/healthcare companies in Wisconsin

Goals

To identify the top 10 hospital/healthcare companies in Wisconsin.

Early Findings

  • The list of the best hospitals in Wisconsin as ranked by U.S News can be accessed here.

Froedtert Hospital & the Medical College of Wisconsin

  • Froedtert Hospital is a 607-bed academic medical center and level 1 trauma center.
  • The hospital was founded in 1980 and is named after Kurtis R. Froedtert hospital is located in Milwaukee, Wisconsin.
  • The hospital advertising agency is SPM Marketing & Communications.
  • According to the U.S. News rankings, Froedtert hospital is ranked as one of the best hospitals in Wisconsin.

Children's Hospital of Wisconsin

  • Children's Hospital of Wisconsin is a children's hospital and a level 1 trauma center located in Milwaukee, Wisconsin.
  • The hospital was established in 1894.
  • In 2018, the hospital appointed Cramer-Krasselt (C-K) as its agency on record (AOR).
  • Children's Hospital of Wisconsin is ranked as one of the best hospitals in Wisconsin by the U.S. News.

Summary Of Our Early Findings Relevant To The Goals

  • Our initial hour of research provided many insights that directly answer some of the questions provided to us, but we were unable to tackle the entire ask due to time constraints.
  • We were also unable to identify information on the annual media spends of the hospitals. Most of the hospitals are privately owned and are not required to publish financial information. Therefore, we propose that we provide the company annual revenue in instances were the annual media spend cannot be identified.
  • Please select one or more of the options provided in the proposed scoping section below.