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Research Outline
Prepared for Sarah P. | Delivered April 16, 2020
Hospital/healthcare companies in Wisconsin
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Goals
To identify the top 10 hospital/healthcare companies in Wisconsin.
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Early Findings
The list of the best hospitals in Wisconsin as ranked by
U.
S
News
can be accessed
here
.
F
r
o
e
d
t
e
r
t
Hospital & the Medical College of Wisconsin
Froedtert Hospital is a
607-bed
academic medical center and level 1 trauma center.
The hospital was founded in
1980
and is named after Kurtis R.
F
r
o
e
d
t
e
r
t
hospital is
located
in Milwaukee, Wisconsin.
The hospital advertising agency is
SPM Marketing & Communications
.
According to the
U.S. News
rankings,
F
r
o
e
d
t
e
r
t
hospital is ranked as one of the best hospitals in Wisconsin.
Children's Hospital of Wisconsin
Children's Hospital of Wisconsin is a
children's hospital
and a level 1 trauma center located in Milwaukee, Wisconsin.
The hospital was
established
in 1894.
In 2018, the hospital appointed
Cramer-Krasselt (C-K)
as its agency on record (AOR).
Children's Hospital of Wisconsin is ranked as one of the best hospitals in Wisconsin by the
U.S. News
.
Summary Of Our Early Findings Relevant To The Goals
Our initial hour of research provided many insights that directly answer
s
o
m
e
o
f
t
h
e
questions provided to us, but we were unable to tackle the entire ask due to time constraints.
We were also unable to identify information on the annual media spends of the hospitals. Most of the hospitals are
privately owned and are not required to publish financial information. Therefore, we propose that we provide the company annual revenue in instances were the annual media spend cannot be identified.
Please select one or more of the options provided in the proposed scoping section below.
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