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Research Outline
Prepared for Leah S. | Delivered July 30, 2019
QR Code Effectiveness
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Goals
Identify where in the world QR codes are used most often, as well as the rate of impressions for QR code scans and the ratio to which a consumer that scans a QR actually takes action in order to better understand how effective QR codes actually are.
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Early Findings
Although from 2014, Adobe conducted a study that lasted 3 months and took place in Germany, France, the U.K., and the U.S. about QR code usage. Essentially, by 2014, they found that about
29
% of people in Germany,
28
% in France, and
26
% in both the U.S. and U.K. had scanned a QR code at least once in their lives.
Statista estimated that in 2020, at least
11 million households
(not including each individual within) in the U.S. alone would scan a QR code at least one, which was a major increase from the
9.76 million
that actually did in 2018 and
10.44 million
in 2019.
Additionally, from 2018 to 2020, the number of households in the U.S. that received (or are expected to receive) a QR code via a coupon went from
3.27 million
in 2018, to
3.37 million
in 2019, and is expected to rise to
3.45 million
by 2020.
In 2015, Scanlife conducted another study about QR code usage and who uses them. They essentially found that, broken down by age, about
5%
of people under the age of 18 scan QR codes,
9%
between the ages of 18-24,
20
% between the ages of 24-34,
27
% between the ages of 24-44, and
21
% between the ages of 44-54.
On a global scale, China was found to run at least
1.65 trillion transaction
s in 2016 using QR codes alone, and about
4%
of all payment transactions globally are expected to be done via QR codes.
Research from TNS Infratest and Google found that the percentage of people who have scanned a QR code while shopping, by country, include China (
18
%), Poland (
9%
), Russia (
7%
), Canada (
7%
), Turkey (
5%
), Singapore (
5%
), Switzerland (
5%
), Argentina (
5%
), and Croatia (
3%
).
Data from QRStuff.com in 2017 indicates that in
a
l
l
o
f
t
i
m
e
, only around
53.1
% of Americans that own a smartphone have ever actually scanned a QR code.
The use of QR codes is expected to increase for a number of reasons, including the fact that
Apple
has built in a QR scanner to their camera app, social media giants like
S
n
a
p
c
h
a
t
are using them as a means to connect people, and even
M
a
s
t
e
r
c
a
r
d
has created
M
a
s
t
e
r
p
a
s
s
QR
as a means to process payments with QR codes.
The most popular sources of brand discovery for consumers that have previously scanned a QR code for a brand including search engines (
45
%), TV ads (
43
%), and word-of-mouth (
40
%).
T
h
e
three largest factors that influence a consumer to purchase a product after scanning a brand's QR code are "buy buttons" on social media networks (
27
%), click & collect delivery services (
29
%), and access to exclusive content/services (
30
%).
Proprietary Research Available
Bolster your final deliverable with
proprietary research
from Markets and Markets starting at $345.00 for research about QR Codes in the crypto ATM Market. This research includes an analysis of where crypto ATMs are used for printing and using QR codes throughout the world. Additional research is available within the same report, also for $345.00 that specifically focuses on the different markets/geographies covered by crypto ATMs, including for QR codes.
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