QSR Deduplicated Digital Attribution Vendors

Goals

To identify vendors that offer deduplicated digital attribution across app and web properties and provide deep linking capabilities for the purposes of selecting a new vendor.

Early Findings

Preliminary research shows there are several companies that compete with Branch that may be worth looking at.
  • According to Craft, Branch's top competitors include New Engen, Magnify360, Cardlytics, and Walkbase.
  • TrustRadius indicates that the companies most commonly compared to Branch are Smartlook, Firebase, Flurry Analytics, Segment, Amplitude Analytics, Mixpanel, Woopra, and Matomo Analytics.
  • AppsFlyer is a company that indicates it can provide both deduplicated digital attribution and deep linking capabilities.
  • Kochava also offers deduplicated digital attribution and deep linking capabilities.
  • A competitive landscape has been initiated on the attached spreadsheet.

Proposed next steps:

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