The 2020 benchmark for consumer brands/electronics NPS is 45 and Apple has a score of 47.
Soliciting Responses for Hardware Products/Consumer Electronics
To solicit responses to measure NPS for hardware products or consumer electronics, companies should consider sending a survey "after a service incident", in-product (using feedback capabilities), or during the onboarding experience.
According to Customer.guru ("one of many NPS benchmark aggregators"), companies like Apple should send an NPS survey immediately after purchase, to measure the customer's initial excitement and experience with checkout. And, if companies want to measure the customer's satisfaction with the product over time, emails are to be sent a few weeks later.
Transactional surveys should also be carried out to understand "how customer loyalty changes through their various points of interaction".
The report also showed that responses from 42% of organizations will be received in the first week it was received.
In our background research, we found that information about NPS and best practices is publicly available. However, we could not find details specific to the appropriate time to measure NPS for hardware products but found some information about consumer electronics, which we included.
Only the project owner can select the next research path.