Prepared for greg17 | Delivered April 16, 2020
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To outline strategies and tactics that are both high touch and high tech in creating great customer satisfaction.
Using Digital Technology to Give Personalized Customer Experiences
Customers are looking to get unique experiences. To achieve this, businesses are using digital technology to give
personalized customer experiences.
More businesses are incorporating
apps, mobile devices
, and automation to provide great customer satisfaction.
Through digital technology, customers have continued to raise their expectations, which in turn demands that customer care representatives to rethink how to interact with customers and
exploit modern technology
opportunities to give great customer experience.
Studies show that
75% of customers
are likely to stick with businesses that recognize them by their name, are conversant with their purchase history and are helpful with giving recommendations based on past purchases.
Investing in Flexible IT Environment to Improve Customer Experience
An organization that invests in the right technology can power up digital strategies to
improve customer interaction.
of executives are aware that their companies have insufficient IT structure for a digital transformation technology. However, more organizations are investing in
agile and flexible technology
86% of businesses
are aware that cloud technology can transform digital technology and transform customer experience in an organization.
Using Customer Experience (CX) to Increase Loyalty
also known as CX, can play a crucial role in providing a holistic approach and increasing customer loyalty.
Customer experience impacts the
perceptions and decision
s of customers, thus prompting them to stay loyal to a brand.
According to a recent survey,
75% of customer experience
management executives rated CX a ‘5’ on a scale of 1-5. Studies also reveal that more brands are prioritizing
“delivering a great customer
” experience as a brand strategy.