Preliminary research shows there are numerous quotes about how PR and communication impact business, but most of them are not from C-level executives at tech companies. However, if a search is conducted by company CEO, there are more results.
- “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently." — Warren Buffet
- “In a downturn, aggressive PR and communications strategy is key.” — Doug Leone, VC, Sequoia Capital — Silicon Alley Insider
- "If I was down to the last dollar of my marketing budget I’d spend it on PR!” — Bill Gates
- “Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” — Richard Branson
- "PR is about managing reputation, building authority and generally creating goodwill around a brand. PR is the art and science of growing trust." — Forbes
- "Run your communications through a readability test to determine how difficult the language is to comprehend as written on a scale of 1 – 100. These are available free on sites such as Word Count Tools and Readability Score. Ideally, you want your content to score 80 – 89, and requiring the education of an 11-year old child. The easier your communications are to understand, the broader the reach." — Cameron Craig, former member of Apple’s product PR team.
- “In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.” — Jeff Bezos
- "We are comfortable planting seeds and waiting for them to grow into trees. We don’t focus on the optics of the next quarter; we focus on what is going to be good for customers. I think this aspect of our culture is rare." — Jeff Bezos