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Research Outline

Prepared for Kelly P. | Delivered November 24, 2021

Jarred Pasta Sauce Research

Goals

To have a broad understanding of jarred pasta sauce. An ideal response would include:
  • The market size of the jarred pasta sauce market expressed as a revenue amount.
  • The top ten types [varieties] of jarred pasta sauce. [Types are defined as marinara, vodka, and similar].
  • The top ten brands.
  • A price map to understand where the sales are focused, which would imply a segmentation of price points from value to premium.
  • A consumer profile that would illuminate at least two "top" personas that would typically purchase these products.