Reality TV Consumption

Goals

Have a better understanding of Reality TV viewing patterns, viewer demographics, growth, and sentiment.

Early Findings

VIEWING PATTERNS

  • Reality TV viewers spend the most time viewing shows On Demand and through re-runs.
  • A Study from Ampere Analysis shows that reality TV viewers spend 40% more time viewing than average on On Demand services, 32% more on re-runs, 19% more on free online services, and 11% more on Subscription VoD services.
  • On average, reality TV viewers watch 21 minutes of TV more a day than other genre viewers.
  • In a 2019 study of mobile viewing habits, it was determined that 50% of participants disliked watching Reality TV on mobile platforms, 30% was neutral, and only 20% liked to.

DEMOGRAPHICS

  • Reality TV viewers are 50% more likely to be female than average viewers.
  • Reality TV viewers are likely to be under 35 and living with a spouse and/or child.
  • In a 2019 study of mobile viewing habits, it was determined that the participants that were most sympathetic towards reality TV were binge watchers and mobile video lovers.

ADDITIONAL FINDINGS

Research proposal:

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