Reality TV Consumption

Goals

Have a better understanding of Reality TV viewing patterns, viewer demographics, growth, and sentiment.

Early Findings

VIEWING PATTERNS

  • Reality TV viewers spend the most time viewing shows On Demand and through re-runs.
  • A Study from Ampere Analysis shows that reality TV viewers spend 40% more time viewing than average on On Demand services, 32% more on re-runs, 19% more on free online services, and 11% more on Subscription VoD services.
  • On average, reality TV viewers watch 21 minutes of TV more a day than other genre viewers.
  • In a 2019 study of mobile viewing habits, it was determined that 50% of participants disliked watching Reality TV on mobile platforms, 30% was neutral, and only 20% liked to.

DEMOGRAPHICS

  • Reality TV viewers are 50% more likely to be female than average viewers.
  • Reality TV viewers are likely to be under 35 and living with a spouse and/or child.
  • In a 2019 study of mobile viewing habits, it was determined that the participants that were most sympathetic towards reality TV were binge watchers and mobile video lovers.

ADDITIONAL FINDINGS

Proposed next steps:

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