Wonder

Research Proposal

Prepared for Bianca T. | Delivered March 26, 2020

Coaching Industry

Goals

To find the market size, trends, growth and competitive landscape for the executive, life and career coaching industries.

Early Findings

Market estimates are that personal coaching is worth more than $1 billion. It has around 6.7% yearly growth.
Coaching delivery via remote means (video conferencing, telephone) has been steadily increasing every year, while in-person delivery has been slowly declining.
In 2019, 71% of coaches took a "strengths-focused" approach, compared to 29% focuses on weaknesses.
Coaches working in the industry are in it for the long-haul, most having done it for over 10 years. They also are mostly providing services around leadership development.
The average full-time coach earns about $82,000 per year.
 79% of people find their coaches through direct referral.
The International Coach Federation estimates there are around 100,000 active life coaches around the world.
 Coach Training World identified that there will be increasing opportunities for coaching in niche sectors.

Prepared By

Megan B.

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