Wonder

Research Outline

Prepared for James W. | Delivered July 24, 2019

Have there been any recent published findings/guidelines for the size of a marketing department within an organization?

Goals

To find any recently published findings/guidelines for the size of a marketing department within an organization.  

Early Findings

The average size of a marketing team varies by company size. Companies with between 1 to 49 employees have about 3 people, on average, in their marketing team. On the other hand, companies with up to 5,000 employees have an average of 45 professionals in their marketing department.
Companies with 50 to 249 employees have about 8 marketers, on average, while those with 250 to 499 employees have 11, those with 500 to 999 employees have 14, and companies with 1,000 to 4,999 employees have 20 people in a marketing department, on average. 
Over 80% of organizations with a marketing team have a mixed/combined department, that is, both digital and traditional teams are categorized together.
According to marketers, marketing strategy & planning, email marketing, content production, customer insight, data analysis & reporting, data management, copywriting, and web development are the most important skills in a marketing department across organizations of all sizes.
Skills like SEO, graphic design, PPC (pay per click), PR (public relations), video production, and programmatic advertising are most likely to be outsourced. 