Prepared for James W. | Delivered July 24, 2019
Have there been any recent published findings/guidelines for the size of a marketing department within an organization?
To find any recently published findings/guidelines for the size of a marketing department within an organization.
The average size of a marketing team varies by company size. Companies with between
1 to 49 employees
have about 3 people, on average, in their marketing team. On the other hand, companies with up to
have an average of
in their marketing department.
50 to 249 e
mployees have abou
t 8 marketers
, on average, while those with
250 to 499 e
mployees have 11, those with
500 to 999 employees have 14
, and companies with 1,000 to 4,999 employees have
in a marketing department, on average.
80% of organizations
with a marketing team have a mixed/combined department, that is, both digital and traditional teams are categorized together.
According to marketers, marketing strategy & planning, email marketing,
customer insight, data analysis & reporting, data management, copywriting, and web development are the most important skills in a marketing department across organizations of all sizes.
Skills like SEO, graphic design, PPC (pay per click),
PR (public relations),
video production, and programmatic advertising are most likely to be outsourced.
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