CBD and Hemp CBD Products Advertising

Goals

To understand the current legalities, rules and regulations social platforms have regarding advertising CBD and hemp CBD products within the United States.

Early Findings

Facebook

  • As of June 26, 2019, Facebook lifted its ban on CBD products, allowing advertisers to publish ads promoting topical hemp products via the platform.
  • Advertisers are allowed to run ads for topical hemp by running ads that direct to landing pages that feature ingestible hemp and topical CBD. But the ads cannot specifically feature those products.
  • "Facebook is still prohibiting ads for ingestible CBD, including ads that direct to landing pages with those products."

Twitter

  • CBD marketers are not able to run ads on Twitter.
  • "Twitter does not permit advertising for illicit substances, not to mention herbal drugs, thus eliminating CBD completely."
  • This advertisement policy is only applicable for "products that are being promoted by means of paid advertising."

Google Ads

  • Running a Google AdWords advertisement promoting CBD products may cause the ad being taken down and the marketer will possibly be penalized from publishing future advertisements, even if they are not CBD marketing ads.
  • Google is testing allowing ads for topical products as long as they don’t say CBD.
  • The company recently asked a number of CBD companies to participate in a trial run for CBD advertising. The results are yet to be revealed.

Instagram

  • Instagram policies regarding CBD advertising are similar to the Twitter rules.
  • "Instagram users are not penalized as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. The app can permanently shut down the marketer account if it tries to specifically sell a product."

YouTube

  • YouTube’s Community Guidelines stipulate that harmful or dangerous content is prohibited. Content about medical marijuana is currently allowed. Videos that discuss "such substances for educational, documentary, and artistic purposes as long as they do not glorify illegal or dangerous use of the product."
  • YouTube Help does say video content that promotes illegal drugs and dangerous products or substances is “not suitable” for advertising on the platform.

Snapchat

  • Snapchat’s advertising policies prohibit ads about illegal or recreational drugs or drug paraphernalia. This means Snapchat won’t allow CBD ads to run.
  • However, by searching for “marijuana” or “cannabis” on Snapchat Discover, "the platform appears to allow content about those recreational drugs as long as they don’t promote illegal activity."

Other Platforms


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