Prepared for Sonja J. | Delivered October 30, 2019
CBD and Hemp CBD Products Advertising
To understand the current legalities, rules and regulations social platforms have regarding advertising CBD and hemp CBD products within the United States.
June 26, 2019
, Facebook lifted its ban on CBD products, allowing advertisers to publish ads
promoting topical hemp
products via the platform.
Advertisers are allowed to run ads for
by running ads that direct to landing pages that feature ingestible hemp and topical CBD. But the ads cannot specifically feature those products.
"Facebook is still prohibiting ads for
, including ads that direct to landing pages with those products."
CBD marketers are not able to
run ads on Twitter
"Twitter does not permit advertising for
, not to mention herbal drugs, thus eliminating CBD completely."
This advertisement policy is only applicable for "products that are being promoted by means of
Running a Google AdWords advertisement promoting CBD products may cause the ad being taken down and the marketer will possibly be penalized from
publishing future advertisements
, even if they are not CBD marketing ads.
testing allowing ads
for topical products as long as they don’t say CBD.
The company recently asked a number of CBD companies to participate in a trial run for
. The results are yet to be revealed.
Instagram policies regarding CBD advertising are
to the Twitter rules.
"Instagram users are
as often as Twitter users when advertising CBD oil and related products, since Instagram does not seem to monitor CBD marketing quite as much as Twitter does. The app can permanently shut down the marketer account if it tries to specifically sell a product."
YouTube’s Community Guidelines stipulate that
harmful or dangerous
content is prohibited. Content about medical marijuana is currently allowed. Videos that discuss "such substances for educational, documentary, and artistic purposes as long as they do not glorify illegal or dangerous use of the product."
YouTube Help does say video content that promotes
illegal drugs and dangerous products
or substances is “not suitable” for advertising on the platform.
prohibit ads about illegal or recreational drugs or drug paraphernalia. This means Snapchat won’t allow CBD ads to run.
However, by searching for “marijuana” or “cannabis” on
, "the platform appears to allow content about those recreational drugs as long as they don’t promote illegal activity."
Pinterest, Reddit, Twitch, and Amazon
do not allow
CBD advertising on their platforms.
CBD brands are using channels like
radio, outdoor, and podcasts
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