SXSW Creative Brand Activations


Determine the recent trends with creative activations at SXSW in Austin. The information will be used for a new business pitch.

Early Findings

SXSW Creative Brand Activations

Foursquare's Hypertrending Feature

  • Foursquare launched its app's hypertrending feature during the SXSW festival in Austin.
  • Attendees have to shake their phones to use the feature.
  • The feature leverages the company's location data.
  • The hypertrending feature is basically a "real-time heat map" that let users know where someone is at a certain point in time.
  • The "Map" view of the app can also show how people are scattered throughout a location.
  • Some pictures of the app that were presented in the festival can be found in this link.
  • Foursquare also held a party during the event that featured food trucks and rustic facilities.

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