Choose Michigan

• The Choose Michigan website was unavailable at the time of preliminary research.
• The success of the Choose Michigan campaign was going to be evaluated through visits to the campaign's website, the number of millennials who express an interest, and the number of jobs that are getting filled.

Let's Detroit

• The Let's Detroit campaign is all about making it easier for people to connect with communities, professional networks, fun things to do and provide ways to make a positive impact.
• Human talent is considered the backbone of a prosperous state and that's why states like Michigan have programs such as Let's Detroit to facilitate talent retention and attraction.
• In Michigan, 36% of college graduates leave the state within a year of graduating. This is reason why strategies must be put in place to retain and attract the best talent.
• Michigan has a lot to offer to residents and people from other states. The state: is in the top 10 for degrees conferred, has world-class educational institutions and has more than 800,000 job openings.
• Let's Detroit was created by more than 100 representatives from business, nonprofit and young professional groups. The campaign was benchmarked against some of the most highly successful national and international talent attraction campaigns.