Prepared for Amjad E. | Delivered September 6, 2021
Red Bull Energy Drink Research
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To understand the sales of Red Bull, but provided in United States dollars and in
JOD [Jordanian Dinar]. If this data is limited, an alternative would be to research:
The top players in the market.
The initial round of research indicates that data availability surrounding the sales of Red Bull is adequate. Data availability surrounding the top players in the energy drink market is also adequate.
In 2020, Red Bull's global revenue amounted to about
6.31 billion euros worldwide.
This translates to
7.48 billion USD
5.317 billion JOD
at the time of this research.
Red Bull was the
leading energy drink brand
in the United States in 2020.
Red Bull is
In 2019, sales of
Red Bull in the United States alone
1.32 billion U.S. dollars
for the 13 weeks ended on December 26, 2020.
Even though sales of energy drinks have been rising about
annually since 2013, Red Bull is still
considered the leader in this category
, with the
Monster original brand
being the second most popular drink.
top selling energy drinks
in the United States for 2020 were Red Bull, with Monster Energy being second, Bang Energy being third, Red Bull sugar Free was fourth, and Monster Ultra was fifth.
global top ten energy drink brands
in 2020 ranked by market share, owning company, and place of incorporation were: Red Bull
Red Bull GmbH (Austria); Monster
Monster Beverage Corp (USA); Red Bull
TC Pharmaceutical Industry Co Ltd (Thailand); Rockstar
Acquired by PepsiCo (USA); Eastroc Super Drink
Shenzhen Eastroc Beverage Co Ltd (China); Hi-Tiger
Fujian Dali Food Co Ltd (China); Lucozade
Suntory Holdings Ltd (Japan); NOS
Monster Beverage Corp (USA); Oronamin
Otsuka Holdings Co Ltd (Japan), and Burn
Coca Cola Company (USA).
This source differs slightly
from the above data point and asserts that the top 10 largest energy drink brands in the world in 2020 "ranked by brand value, revenue [in US dollars], and more" were: Red Bull GmbH, with 6.13 billion in revenue;
with 3.37 billion;
with 918 million; Eastroc Super Drink with 350.12 million;
with 107.79 million; Lucozade with 501.8 million; Oronamin C [revenue not available];
[revenue not available]; XYIENCE [revenue not available]; and
[revenue not available].
Our initial hour of research focused on ensuring that the research question could be answered using publicly available sources and then we fully answered the question, providing the global sales of Red Bull in US dollars, as well as JOD [Jordanian Dinar] by using a currency converter. While not asked for, we also provided the sales for red Bull in the United States alone. The currency converter can be used there as well for the JOD value.
We also provided data surrounding the top players in the energy drink industry.
Based on the fact we answered all the research questions, we are not suggesting any further research for those exact topics. However, we will be suggesting research paths that could provide more relevant data that is tangential to
As a reminder, Wonder only uses publicly available sources to answer all research questions. We do not do primary research, and we do not have access to paid databases or paywalled reports, but we can cite them in research for reference only [in case purchase is desired].
It is of note that while the initial hour of research does not allow us to embed graphics and other visuals, we can certainly do that for any subsequent research projects that are selected. This will enable us to provide visual examples/graphs/charts to add color and depth to the research.
Please select one or more of the options provided in the proposed scoping section below.