Wonder

Referral Marketing Software Market

Delivered November 5, 2019. Contributor: Alexandra Y.

Goals

The goal is to determine the TAM of the referral marketing software market in the US, as well as find out the revenue of the industry's top players.

Early Findings

We did not find any US or global market size for referral marketing software, though there are multiple reports behind paywalls. 
Talkable is a private company and we did not find an exact revenue. Their estimate revenue is about $5 million.
Talkable has received $4.5 million in funding over four rounds. GoAhead Ventures was their lead investor.
The most recent revenue we found for Extole was $500 million in 2016.
Extole has received $24.7 million in funding over six rounds. Their lead investor was Scale Venture Partners.
We could not find an official revenue for GetAmbassador, which is a private company. Their estimated revenue is $12.5 million.
GetAmbassador said in 2016 that they moved up to position 321 on the Inc. 500 list and experienced a revenue growth of 1,200% from 2013 to 2016.

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