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Research Outline
Prepared for Zena B. | Delivered October 29, 2019
Forcht Broadcasting
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Goals
To obtain information about Forcht Broadcasting (size, executives and their backgrounds, history, etc), as well as specific information for each station in their portfolio. This research would be used in preparing for a meeting with the company.
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Early Findings
About Forcht Broadcasting
Forcht Broadcasting has "
25 small market radio stations
, in nine markets, in three states".
WAIN, which is located in Columbia, Kentucky, is its
first station
. This station was acquired in
1983
by the owner of Forcht Broadcasting, Terry Forcht.
After the acquisition in 1983, the company has grown to become
one of the largest
radio groups in Kentucky. Most of its staff are
veteran radio professionals
, however, some are newcomers to the radio industry.
The company takes pride in the fact the radio industry has recognized many of its staff for their
excellence
.
Forcht Broadcasting is headquartered in
Corbin, Kentucky
. Its primary markets are in Kentucky, Illinois, and Indiana, however, this broadcast company has listeners
all over
the United States.
List of Radio Stations
Hopkinsville, Kentucky
WHOP Lite
98.7 FM
: This stations plays lite rock and adult contemporary music.
WHOP 1230 AM and
95.3 FM
: Here, the station focuses on 'NewsRadio' or news talk.
Campbellsville, Greensburg, Kentucky
WCKQ FM, My Q 104.1: Located in Campbellsville, this station focuses on "
Hot Adult Contemporary
" content.
Located in Greensburg, the WGRK FM KCountry 105.7 is a station that airs
mainstream country
content.
In Campbellsville, the WTCO 1450 AM | 106.7 FM plays
classic rock music
.
The
full list
of Forcht Broadcasting's
25 radio stations
, including their locations, frequencies, and content, can be found
here
.
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