To understand the marketing efforts of the following three competitors: Mammoth Tourism (for Mammoth Lakes California), Yosemite Mariposa County Tourism Bureau, and Big Bear Lake Tourism by answering the following key questions:
a. Why is it considered a competitor?
b. What interest groups visit the destination? Why do people decide to visit the destination?
c. What are the main special attractions or activities? Does it host any large events?
d. What digital marketing & advertising tactics does it use?
e. What do visitor reviews say about their experiences? How do they rate their experience?
in order to inform a competitive analysis.