Research Outline

Mobile Payment Options US & UK


To find information on the mobile payment options that are available in the United States and the United Kingdom i.e. payment options that involve the use of an app or mobile browser. Examples include Apple Pay and Samsung Pay.

Early Findings

United States

  • According to eMarketer, the mobile payment industry in the United States experienced a 41% growth from $69.8 billion in 2018 to $98.8 billion in 2019.
  • This growth was significant because the industry was valued at around $12.8 billion in 2012.
  • One of the factors behind this growth is the fact that "mobile payments are increasingly being used by U.S. shoppers as customers become more comfortable with the technology."
  • It is predicted that by 2026, digital natives i.e. consumers that use digital payment methods like mobile payment will be 59% of the American consumers. Out of this figure, 46% will be Millennials and Gen Z, representing the largest purchasing power.
  • In the United States, the top mobile payment brands include Apple Pay, Google Pay, Samsung Pay, Chase Pay, and Masterpass. However, retailers such as Walmart and Target also have their own mobile payment offerings.
  • It is worth noting that Starbucks "remains the most popular mobile payment app as it keeps a lead over Apple Pay, Google Pay and Samsung Pay."
  • eMarketer segmented the 2018 market share of the mobile payment industry in terms of number of users as follows: Starbucks - 23.4 million, Apple Pay - 22.0 million, Google Pay - 11.1 million, and Samsung Pay - 9.9 million.
  • The company predicts that by 2022, the mobile payment industry will be segmented as follows: Starbucks - 29.8 million, Apple Pay - 27.5 million, Google Pay - 14.9 million, and Samsung Pay - 13.2 million.
  • According to IBIS World, the companies that hold the largest market share in the mobile payment service providers industry include Square, eBay Inc., Alphabet Inc. and Visa Inc.