To identify 8-10 examples of the best in class retail activations by electronic companies with big box stores. The activations identified should blend the physical and digital experience within a limited store footprint. The examples provided should relate to electronic companies but can be extended to other categories in the case of an exceptional example. The activations identified should hit at least one of the following strategic points: allow mindful consumers to make informed choices, use multi-sensory immersion to captivate the imagination, integrate seamless self serve to change the shopping behavior or use smart personalization. This will be used to inspire clients in a workshop and for investment in physical-digital retail experiences that employ innovative emerging technologies.