CEO Research (2)

Goals

To provide a competitive analysis of Sonia Syngal, CEO of Gap, Inc; Helena Helmersson, CEO of H&M ; Patrice Louvet, CEO of Ralph Lauren ; Daniel Grieder, CEO of Hugo Boss ; Martijn Hagman, CEO of Tommy Hilfiger ; Cheryl Abel-Hodges, CEO of Calvin Klein ; Stefan Larsson, President of PVH Corp; and Manny Chirico, CEO of PVH Corp by answering the following questions, for each:
    1.) What social media channels do they use? For each individual, how many people follow them on each social media account? Approximately, how often do they post on each account -- e.g. daily, weekly, monthly, etc.? Please include links to all social media accounts.
    2.) Over the past two years, what business events have they spoken at or participated in? What topics did they cover at each event?
    3.) When they are in public or featured in the news, what type of clothes do they wear most often -- e.g. suits, business casual, etc.? Please provide links of pictures and videos that show what they wear.
    4.) Do they regularly publish content via a blog or vlog? If so, on what platform do they publish? How often do they publish?
    5.) Do they have a charitable cause or philanthropy that they publicly support? If so, what exactly do they do to support the cause? Is the cause related or unrelated to their business?
    6.) In 2020, what has been their public response to COVID-19 pandemic? What specifically are they talking about in relation to the pandemic?
    7.) In 2020, what has been their public response to the topic of racism in the US and the mass protests against racial injustice and inequality? What specifically are they talking about in relation to the pandemic? Except for questions 5 and 6, information provided can be older than 2020.

Early Findings

Sonia Syngal, CEO of Gap, Inc

  • Sonia uses LinkedIn and appears to be inactive or have no accounts on other social media platforms, including Instagram, Facebook, and Twitter.

Helena Helmersson, CEO of H&M

  • Helena uses LinkedIn and appears to have no accounts on other social media platforms, including Instagram, Facebook, and Twitter.

Patrice Louvet, CEO of Ralph Lauren

  • Patrice uses LinkedIn and Facebook. However, his last post on Facebook was February 17, 2018. He also appears to have no accounts on other social media platforms, including Instagram, and Twitter.
  • His LinkedIn profile can be found here.

Summary of Findings

  • Our initial hour of research was spent identifying the social media channels used by three of the eight CEOs provided and analyzing their activity.
  • We can continue the research to provide a full competitive analysis of the eight CEOs. Specifically, for each, we will answer the following questions:
    1.) What social media channels do they use? For each individual, how many people follow them on each social media account? Approximately, how often do they post on each account -- e.g. daily, weekly, monthly, etc.? Please include links to all social media accounts.
    2.) Over the past two years, what business events have they spoken at or participated in? What topics did they cover at each event?
    3.) When they are in public or featured in the news, what type of clothes do they wear most often -- e.g. suits, business casual, etc.? Please provide links of pictures and videos that show what they wear.
    4.) Do they regularly publish content via a blog or vlog? If so, on what platform do they publish? How often do they publish?
    5.) Do they have a charitable cause or philanthropy that they publicly support? If so, what exactly do they do to support the cause? Is the cause related or unrelated to their business?
    6.) In 2020, what has been their public response to COVID-19 pandemic? What specifically are they talking about in relation to the pandemic?
    7.) In 2020, what has been their public response to the topic of racism in the US and the mass protests against racial injustice and inequality? What specifically are they talking about in relation to the pandemic? Except for questions 5 and 6, information provided can be older than 2020.
  • Below is the recommended research path.

Proposed next steps:

You need to be the project owner to select a next step.